MILWAUKEE (Apr. 20, 2017) – Cousins Subs® launches new responsive consumer site to improve guest experience online.

The website creates a more user-friendly experience that better aligns with the brand through text and design. In addition, the enhanced website offers more dynamic features that reduce the number of navigation clicks and increase functionality in the areas of product information, online ordering and restaurant information.

“At Cousins, we consistently strive to provide a better experience for our guests both in-store and online,” said Justin McCoy, vp of marketing at Cousins Subs. “By reducing the clutter and improving efficiency, we’ve created a more interactive experience that better tells Cousins’ story. We now offer a more functional and robust website that is reflective of our 100% guest-focused mentality.”

When users visit Cousins’ consumer website from either a PC, tablet or mobile device, they will enjoy the following new features:
• Detailed nutritional information
• Improved order customization process
• Access to detailed product and restaurant information
• Efficient online ordering process
• Clean, user-friendly concept
• Enhanced interactive experience – image-based, added video and frequently updated stats

Guests can visit Cousins’ new website at www.cousinssubs.com.

ABOUT COUSINS SUBS

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate more than 100 sub sandwich shops throughout Wisconsin and Arizona, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit www.cousinssubs.com. You can also find Cousins Subs on Facebook, Twitter and Instagram.